Orangeline Farms announces the launch of Zing!TM

The Zing!TM brand is about healthy food for active consumers. Drawing on marketing techniques more typically associated with consumer-packaged goods, Zing!TM was specifically designed to break away from traditional produce marketing and carve out a unique and exciting brand space.

“Lots of companies supply great produce,” said Jordan Kniaziew, Vice President of Sales & Marketing for Orangeline Farms. “But with Zing!TM, we’re marketing fabulous produce under a strong consumer brand, one that promotes active, vibrant lifestyles in which healthy eating plays an integral part.”

Everything about Zing!TM – from its bold, distinctive packaging to its marketing and website (zinghealthyfoods.com) – is designed to connect with consumers who want to add a little “zing” to their lives. “People can do all sorts of amazing things – even in everyday life,” said Kniaziew. “Celebrating that is what Zing!TM is all about.”

The first products to come to market under the Zing!TM brand will be a selection of Orangeline’s sweet bell peppers. Other speciality produce items with the Zing!TM label will follow.

For more information, go to orangelinefarms.com or call the Orangeline sales team at +1 519-322-0400.