Verdimed: One of Europe's largest spinach producers
The Murcian company Verdimed has been involved in the production and marketing of vegetables for more than 30 years. It pioneered the cultivation of brassicas, and 10 years ago introduced diversification with the growing of spinach, which back then were produced almost exclusively by Italian firms.
Spinach all year round: Domestic market in summer, exports in winter
Verdimed has provided an uninterrupted service for many years. According to Carlos F., it is only necessary to move the production areas to more suitable places during the summer period. "The summer campaign is mainly intended to supply the domestic market, as most European countries have their own production during that period. At the moment we are more focused on the export market, although we are making a great effort to increase our share in the domestic market."
Fresh vs Frozen
Despite frozen spinach still being far more popular, Carlos F. affirms that fresh consumption keeps increasing, especially for salads. "Frozen spinach obviously offers the advantage of a longer shelf life, but I can see the processed convenience format becoming increasingly more popular in a society ever so aware of the benefits of consuming fresh products in a safe and comfortable manner. I believe fresh spinach has still plenty to offer to the market."
"Our spinach is marketed in most western European countries thanks to the improvements made to our productive processes, which allow us to maximise the product's shelf life. We are now managing to enter more distant markets, such as Eastern Europe, the Baltic countries or the Middle East, where it used to be very hard and expensive to export. In this sense, we are making a great effort to establish new alliances."