AU: Regional NSW and ACT honoured by Sydney Markets Limited

Sixteen independent greengrocers from metropolitan and regional NSW and ACT were honoured by Sydney Markets Limited, the home of Fresh Food, Flowers and Paddy’s today in an annual award that encourages and rewards excellence in fresh produce retailing.

Now in its 12th presentation, the Greengrocer of the Year Awards recognises retailers for providing outstanding produce knowledge and freshness, excellence in customer service, store appearance, overall merchandising and branding.

This year, 210 small businesses in NSW and ACT were assessed by mystery shoppers against a list of criteria set by Sydney Markets. Throughout the year, over 700 store inspections were made from Tumut to Tamworth, Bathurst to Beecroft, and Canberra to Caringbah.

Independent greengrocers play an integral role in bringing fresh produce to their communities. As Australians are increasingly aware of the importance of a healthy diet, fuelled by consuming fresh fruits and vegetables, the Greengrocer of the Year Awards allows Sydney Markets to acknowledge the role of greengrocers play in NSW and ACT, in connecting local communities with a wide range of quality produce all year round.

Brad Latham, CEO of Sydney Markets said, “Sydney Markets would like to congratulate the winners and finalists of the 12th Greengrocer of the Year Awards. In an industry that is working harder, under difficult trading conditions, these awards serve to acknowledge the vital role independent greengrocers play in feeding Australia.”

Latham added, “An independent greengrocer’s competitive advantage comes from delivering outstanding customer service and product knowledge. This has meant catering to more diverse tastes, helping customers make more informed decisions about produce, and helping busy consumers save time by adding value and flavour to their meals through preparation and personal recommendations.”

For more information please visit the website: www.sydneymarkets.com.au/produce-awards.asp

For further information:
Sue Dodd
Sydney Markets
Mobile: 0438 725 453
Email: sue.dodd@sydneymarkets.com.au

Publication date: Tue 5 Nov 2013