Prices dropped last season, but not due to external factors, but to excessive production volumes, as 300,000 extra tonnes were harvested. To have an idea of what this means, it is worth noting that the world's second largest avocado producer is the United States with around 22,000 tonnes.
Benjamín Grayeb stressed that last year, Mexico exported more than half a million tonnes to the United States, 40,000 to Japan, 30,000 to Canada and another 30,000 to the European Union.
In Japan, 90% of the avocados in the market are Mexican, and most are consumed only in two cities: Tokyo and Osaka. Producers wish to expand in this country and this year's growth prospects are of 10%.
Average export prices will stand at around 20 pesos per kilo (1.55 dollars), and avocado growers are hoping not to lose revenue this year.