North America Edition
Should the vegetables in the supermarket always look perfect? According to a survey, by German website n24.de, most consumers have no problem with less beautiful produce. It also appears that a large majority of German supermarket customers, 84%, are against paying less for fruit and vegetables with minor flaws such as blemishes or distortions, according to an online opinion survey by research institute YouGov. 7% of those questions were totally against buying such foods.
90% of those questioned felt that fruit and vegetables with flaws should be offered at lower prices, 7% did not. The survey was conducted mid October, and 1037 people aged 18 and older were questioned.
Older customers were especially open to seeing not entirely flawless apples or tomatoes offered in supermarkets. Also 88% of people over 55 bought products with flaws. In the 18 to 24 year olds this was 76%. 17% would definitely not buy these products. In West Germany (85%) there were also more supporters than in East Germany (79%).
