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"Tony De Bock: "We supply as many seasonal products as possible"

Colruyt checks competing prices every day

The Belgian retailer Colruyt is known for its competitive position with the lowest prices. According to Colruyt they have locations in France and Belgium and still see enough potential there. "We know Belgium, but the market isn't sated yet," says Tony De Bock, director of fruit and vegetable purchasing and product promotion at Colruyt.

"Our secret is the low price guarantee," explains Tony. "We also focus on the customer and say what we do and do what we say. The lowest price guarantee is our 'reason to exist', it is lived up to by every employee every day. This is done mainly by aiming for the lowest costs." 

Seasonal products
In the area of fruit and vegetables, Colruyt believes it is important to provide certain areas. "We supply as many seasonal products with daily quality, the lowest price, safe, healthy and grown in a sustainable manner as we can. Colruyt collaborated with a lot of growers and intend to work this out even further."

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