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Susan Waters named Executive Director of Vidalia Onion Committee

Susan Waters was recently promoted to executive director of the Vidalia Onion Committee (VOC). Previously, Waters served as executive assistant to the former executive director for four years and was named interim manager in April 2013.

"I'm thrilled to be the new executive director of the Vidalia Onion Committee," said Waters. "My years of working side-by-side with the former director have prepared me to take on this new role. I'm looking forward to continuing to work with the growers, packers and Vidalia onion industry to make sure we have another successful season."

Waters assisted in the development and management of marketing and PR campaigns including the successful Flavors of Summer promotion. She performed research and reviewed trade and consumer advertisements, point-of-sale materials, website development, photography and trade show booth designs.

As executive director, Waters hopes to educate more individuals about the Vidalia onion. Focusing on the history and legacy of the one-of-a-kind crop, she plans to create campaigns that continuously teach both the new and existing consumer about the onions.

"Our customer base is always expanding," said Waters. "It's important for each one of those people to know how unique and exclusive the Vidalia onion is, and I hope to create campaigns that convey just that."

Prior to joining the VOC, Waters worked as a secretary for 16 years at the Georgia Board of Pardons and Paroles and worked for 10 years as a secretary for Farm Credit Services.


www.VidaliaOnion.org




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