"The promotional campaigns carried out by the Regulatory Board are vitally important to open new markets and gain consumers, so that we can grow commercially at the same pace as productively," points out Cirilo Arnandis.
"Last year, in addition to the domestic market, which for now absorbs the majority of the production, we noticed a great interest from countries like Germany, United Kingdom, Italy, France and Russia, where kakis are considered an exotic fruit," explains Rafael Perucho, Manager of the Regulatory Board of the PDO Kaki Ribera del Xúquer. "The fruit has plenty of potential for growth, commercially speaking."
Cirilo Arnandis stressed how a special emphasis will be put on the promotion and differentiation of the commercial brand Persimon® during the 2013 campaign. It is worth noting that only fruits of the Bright Red variety, non-astringent and with a firm flesh can be certified by the Regulatory Board and commercialised under the Persimon® brand.