North America Edition
It is, without a doubt, one of the fastest-growing crops in Spain, mainly due to its good yield per hectare and the prices obtained by both growers and traders. For this reason, many growers in the Region of Valencia are abandoning citrus cultivation in favour of Bright Red kakis.
Such is the growth, that production volumes are expected to have quadrupled by 2018, reaching 400,000 tonnes, which are spectacular figures considering that we are dealing with a single variety that is commercialised entirely within a four month period.
"The promotional campaigns carried out by the Regulatory Board are vitally important to open new markets and gain consumers, so that we can grow commercially at the same pace as productively," points out Cirilo Arnandis.
"Last year, in addition to the domestic market, which for now absorbs the majority of the production, we noticed a great interest from countries like Germany, United Kingdom, Italy, France and Russia, where kakis are considered an exotic fruit," explains Rafael Perucho, Manager of the Regulatory Board of the PDO Kaki Ribera del Xúquer. "The fruit has plenty of potential for growth, commercially speaking."
Cirilo Arnandis stressed how a special emphasis will be put on the promotion and differentiation of the commercial brand Persimon® during the 2013 campaign. It is worth noting that only fruits of the Bright Red variety, non-astringent and with a firm flesh can be certified by the Regulatory Board and commercialised under the Persimon® brand.
"The promotional campaigns carried out by the Regulatory Board are vitally important to open new markets and gain consumers, so that we can grow commercially at the same pace as productively," points out Cirilo Arnandis.
"Last year, in addition to the domestic market, which for now absorbs the majority of the production, we noticed a great interest from countries like Germany, United Kingdom, Italy, France and Russia, where kakis are considered an exotic fruit," explains Rafael Perucho, Manager of the Regulatory Board of the PDO Kaki Ribera del Xúquer. "The fruit has plenty of potential for growth, commercially speaking."
Cirilo Arnandis stressed how a special emphasis will be put on the promotion and differentiation of the commercial brand Persimon® during the 2013 campaign. It is worth noting that only fruits of the Bright Red variety, non-astringent and with a firm flesh can be certified by the Regulatory Board and commercialised under the Persimon® brand.
