UK: Branston announces new senior appointment
The appointment follows an internal restructure of the Branston business that has focused on the support offered to key customers currently and into the future.
Truscott joins the company after a three-year stint in California overseeing Fresh Produce within Tesco Fresh & Easy. This followed his role as Executive Vice President of Wild Rocket Foods – a company established to supply Tesco in the USA. Prior to that Truscottʼs impressive background includes Unilever, RHM and Kerry
Foods as well as Natures Way Foods in Chichester, where he was instrumental in driving aggressive business growth during his eight years as Sales & Marketing Director.
Graeme Beattie, Managing Director at Branston stated, “We are delighted to welcome James to the Branston team. His exceptional knowledge and experience within fresh produce and retail will be a real asset to the business and further enhance the service we offer.
“As a company we are all too aware of the importance of adapting to change and addressing the challenges set, especially in the current landscape.
“The appointment of James into the role is fundamental to the evolution of our business. It will help ensure continuity in the supply of quality product, together with fresh thinking to develop and drive Branstonʼs ongoing growth.”
Truscott adds, “I am delighted to come on board and join the talented and passionate team already established at Branston. Itʼs a restlessly ambitious and dynamic business that Iʼm really excited to be part of and I look forward to the opportunities and challenges ahead.”