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BanaBay backs Food for Sport

BanaBay, the Ecuadorian banana brand making a splash in the UK market has teamed up with FootieBugs – the new fun football skills club for kids - to promote the role of healthy eating in keeping active.

The ethically produced banana grower is keen to raise its profile among children and families through partnership with FootieBugs, spreading the message that a banana is the ultimate pre-sport snack and an important source of energy, minerals and fibre. In other words, bananas are ‘Food for Sport’, which is the partnership slogan.

Former international footballer Lee Hendrie who is Technical Director at FootieBugs, is fully behind the encouragement of good eating habits:

“No football changing room would be complete without a box of bananas for a pre-match energy boost and this is something we will be passing on to our fledgling players, along with helping them to be part of a team, building their confidence, developing balance and co-ordination.”

Mark O’Sullivan, MD at BanaBay adds: “We are really excited about this partnership. Both BanaBay and FootieBugs are targeting the same marketplace, reaching out to consumers and promoting the message that healthy eating and sport go hand in hand. We’re looking forward to working with FootieBugs and building positive brand awareness for both companies.”

BanaBay will support a number of FootieBugs initiatives, starting with the FootieBugs Golf Classic held at Astbury Hall on November 6th in aid of Prostate Cancer UK, in the company of Peter Crouch and host of other football stars.

Mark O’Sullivan
Logistic Partners Ltd/BanaBay
Tel 0044 845 0030750

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