Kensington Pride Mangoes gets involved with White Echo
KP Mangoes has been working with White Echo since September 1st, 2013. In this time, the KP Facebook Page has grown by 600 likes and engagement with consumers has increased, as well as brand awareness. KP Mangoes has also launched an Instagram account, allowing the brand to visually connect and tap into a huge growth audience.
In the first month using White Echo’s service, KP Mangoes’ Facebook Page was seen by 170,508 users, with 160,000 of those users based in Australia, followed by the US, UK, New Zealand and India. In Australia, Sydneysiders engaged with the page most (56,100 users), followed by Melburnians (53,700), then those in Brisbane (40,300), Perth (1,100) and Adelaide (1,000). Weekly impressions on the page grew by a massive 1,535% --‐ after only one month of White Echo’s hands on service. Demographics also revealed that 71% of the KP Mangoes social media audience is female and 29% male.
Social media has entirely changed how people communicate and connect, especially with brands and businesses. What once occurred via word of mouth now occurs instantaneously through social media platforms such as Facebook, Instagram and Twitter.
Social media has become the tool for effective business marketing and sales. Facebook has over 1.1 million monthly users, with 13 million of those being Australian users. Instagram has over 150 million monthly users, with 2 million of those being Australian.
White Echo believes if a business is not active on social media then it is missing out on the opportunity to connect with millions of people, but more so missing out on building relationships with a targeted audience.
For more information:
Cassia Ferguson
T +61 2 9746 9667
F +61 2 9746 8076
M +61 409 917 333
www.nagroup.com.au