- Commercial Manager Soft Fruits
- Senior Commercial Manager
- Assistant Nursery Manager - Tasmania, Australia
- Tissue Culture Lab / Operations Manager - Victoria, Australia
- Irrigation Manager - Tasmania or Victoria
- Chief Executive Officer Hortifrut IG Berries
- Head of Operations - Dubai, United Arab Emirates
- Greenhouse grower / production manager - Brazil
- Experienced International Trade Specialist
- Packaging Supervisor
Top 5 -yesterday
Top 5 -last week
Top 5 -last month
- How a safari camp in the heart of Kenya’s Masai Mara is harvesting 200kg monthly
- A very crowded European avocado market
- "We have lost 80% of our stone fruit production this year"
- "The soil of Zimbabwe seems to be magical for blueberries”
- San Miguel sells fresh fruit operations in Peru and South Africa to Citri&Co
German consumers ready to pay more for flavour of smaller tomato
In this study, 556 consumers in two different German supermarkets were questioned. Tomatoes of the variety Cappricia RZ (truss middle) were compared to the current standard variety for big cluster tomatoes. 86% of the respondents indicated they preferred the Cappricia, and 68% thought that this tomato tasted better.
Strikingly, 63% of the respondents said to be willing to pay more for the smaller tomato. 20% were not prepared to pay extra, and 17% didn't know or replied 'maybe'.
According to Rijk Zwaan, the survey shows how important it is to keep on
investing in the development, cultivation and sales of smaller tomato types.
For more information:
Ton van Leeuwen
Tel: +31 (0) 174 532 487
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-06-28 BoC chief tagged as having protected agricultural smugglers
- 2022-06-28 Prices firming up on California iceberg lettuce
- 2022-06-28 US Northeast region sees 5% increase in consumer asparagus consumption
- 2022-06-28 "Heat wave has led to a slight supply shortage for cauliflower and broccoli"
- 2022-06-28 "Dutch and overseas eateries are the biggest fennel buyers"
- 2022-06-28 Botswana announces heavier penalties for vegetable smugglers
- 2022-06-28 Slow pace of monsoon will delay arrival of fresh vegetables - prices to remain high
- 2022-06-27 Arrival of first Dutch green beans
- 2022-06-27 Container farm allows growers to cultivate 14 different gourmet mushrooms
- 2022-06-27 Celery project in Greater Manchester may help in saving UK peatlands
- 2022-06-24 Price of snow peas also skyrocketing in Australia
- 2022-06-24 Guyana Agri Minister Mustapha encourages planting of root crops
- 2022-06-24 Delayed bell pepper production in Campania
- 2022-06-24 Tomato prices fall furthest in the Netherlands in May
- 2022-06-23 What’s the latest in the asparagus market?
- 2022-06-23 "What works better in the convenience sector in the Netherlands than in Germany, is communication"
- 2022-06-23 "Subdued demand for asparagus causes prices to plunge and sales to drop"
- 2022-06-23 Broccoli/cauliflower continue seeing strong demand from health-conscious consumers
- 2022-06-22 Rising vegetable prices in Sabah not just because of fertilizer cost
- 2022-06-22 Food service and home gardening boost popularity of hot peppers