NatureSweet named PMA impact award finalist for excellence in packaging

NatureSweet® has been selected as a finalist for the 2013 Produce Marketing Association (PMA) Impact Award, which recognizes excellence in packaging. The innovative packaging used for NatureSweet® Cherriots™, a new product introduced to select markets in March 2013, landed the grower of premium fresh tomatoes among the finalists from more than 60 entries this year.

“It is an honor to be among the select group of PMA Impact Award finalists,” said Michael Joergensen, NatureSweet director of marketing. “We are proud of the advances we’ve made to provide high-quality packaging that is guaranteed to keep our tomatoes safe, fresh and great-tasting for our customers.”

The packaging for NatureSweet® Cherriots™ provides moms with kids on-the-go with three, pre-portioned servings of micro-tomato for ready-to-eat snacking occasions. The packaging makes the product visually appealing and differentiates Cherriots™ on shelf. The flat surface allows optimal use of space without damaging the product, and material used for the tray is recyclable code 1. Additionally, each package has a 10-digit code that allows NatureSweet to trace it back to the packing dates, pack line, greenhouse, facility and materials used.

NatureSweet will exhibit at the PMA Fresh Summit, booth 4915.

For more information about NatureSweet tomatoes, visit www.naturesweet.com.