North America Edition
The visit to Westminster, supported by John Stevenson MP, successfully raised awareness of the work of the potato industry in providing healthy and sustainable food to the nation, as well as its contribution to the economy. Joined by grower and Potato Ambassador for the North West, Robin Cropper, MPs were given information about the health, economic and environmental benefits of potatoes, plus hints and tips on achieving the best cooking results, to share across their constituencies.
Potato Council head of marketing and corporate affairs, Caroline Evans, said: “We were delighted to be able to meet with so many parliamentary members at once to discuss just how important the potato – and the sector – is. Potato Council acts as a knowledge house for Government and Potato Week was an ideal opportunity to raise the profile of the industry and our evidence base on health and sustainability. It was a very good turnout, with both urban and rural constituencies represented.”
Potato Ambassador Robin Cropper said: “I was honoured to be able to make a positive impact on some of the country’s decision makers and show what the industry has to offer. After all, we’re hugely active in promoting fresh potatoes as part of a balanced diet; through the media, school projects and talking to local groups, and indeed fuelling the nation and rural economies. “I received an enthusiastic response from everyone, which demonstrates the importance of the industry taking the message out there, as well as our representatives at Potato Council.”
For further information:
toni.williams@hdcommunications.co.uk
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