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Russia confirms itself as a key market for Spar

Spar International strengthened its position in Russia with the signing of a license agreement with two local partners: Anix and the Semya Group. The first operates in the region of Altai, while the second is in Kaliningrad.

With these two new partnerships, the multinational totals five new distribution partners in the Russian market in the last twelve months. Apart from the two regions previously mentioned, Spar has also reached the provinces of Tyumen, Irkutsk and Tomsk this year.

Additionally, the company has confirmed that its partner, Spar Retail, which operates in the Moscow area, will invest 20 million Euro in a plan to reform and expand its 27 facilities with the aim of strengthening the Spar brand positioning in fresh food and customer service.

Spar Group sales in Russia grew by 21 % in 2012 amounting to more than 1,130 million Euro. By the end of July, the turnover of the company had grown more than 18 %. Numbers that make the Russian market one of the most important markets for the brand.

Spar, which came into Russia in 2001, currently has 13 local partners and operates over 300 stores, including supermarket, hypermarket and convenience stores.


Source: infoRETAIL

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