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Asia Fruit Logistica unveils new logo

Asia Fruit Logistica presents its brand new logo ahead of its new international promotional campaign for the 2014 event.

Featuring key elements from the previous version, the redesigned logo will be immediately recognisable. At the same time, its simplicity and clarity create a forward-looking, timeless design.

Vivid yellow, green and red colours combined with simplified forms reflect the core Asia Fruit Logistica values: freshness, quality and competence.

The new logo also synchronises Asia Fruit Logistica branding with its partner show Fsia Fruit Logistica in Berlin, which introduced a new logo in April.

The next edition of Asia Fruit Logistica takes place on 3-5 September 2014 at Hong Kong’s AsiaWorld-Expo Center alongside Asiafruit Congress on 2 September.

The new logo is available in the download section of the Asia Fruit Logistica website.

For more information:
Susanne Tschenisch
Global Produce Events GmbH
Tel. +49.30.3038-2295
Fax +49.30.3038-2296




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