North America Edition
SuperValu is expecting to sell 85,000 Irish pumpkins this Halloween.
Grown by Oisin O’Gradaigh in Louth, the retailer expects sales of Keelings Irish pumpkins to top €80,000 between October and November.
Available in stores nationwide during the Halloween period, SuperValu said this year’s pumpkins will cost no more than €1. Now in their sixth year of production, this year’s crop was two weeks ahead of last year due to the fine weather.
“Pumpkins are a staple of every Halloween for both cooking and decoration, so we are expecting to see a huge demand from our customers for Irish pumpkins,” said Martin Kelleher, managing director, SuperValu.
“At SuperValu, we believe in sourcing quality Irish produce and we work with the very best Irish suppliers to bring our customers the quality and value they expect. This year’s range of pumpkins demonstrates this ongoing commitment. We are also proud to demonstrate our support for the Irish agri-food sector through our partnership with suppliers such as Keelings.”
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