Italy: Everris Italia launches AngelaWeb 2.0

News for Everris Italia: the "Icl Specialty Fertilizer" division(Icl group) launched AngelaWeb 2.0, a software for planning fertilizing according tothe characteristics of the crop, vegetative state and water available at thecompany.

Based on this data, the most suitable fertilizersare suggested in order to adapt the nutritive solution to the characteristicsof water for irrigation i.e. EC pH and HCO3 value and volumes. The final outputis a professional report with a custom-made programme.

The database includes more than a thousand cropsand was created on the basis of years of experience and numerous scientifictests carried out by leading European research centres. It is available in 16languages and is continuously updated.

In addition to the software, which won the Technical excellence award at the Four Oaks Trade show in Macclesfield (England) this summer, the company alsopresented their own range of foliar, water-soluble and programmed releasefertilizers, "In which Everris is a global leader," as MarcoCastagneto (photo above), SegmentSales manager Agricoltura Speciale Italia, explained.

"Among the water-soluble ones, the Select range has three productsexclusive to Everris: Quick-Mg, MagPhos and PeKacis which, in addition to ahigh concentration of nutritive elements (80%) include acids in solidform."

"Various dealers and sales agents visited us at Macfrut, many of which came from the Mediterranean basin. There were also some freelance technicians and production managers. Perhaps organisers should think of a way to increase relations between Production and Sale by organising meetings around tables or seminars. In addition, we feel that more space should be granted to present research projects and innovative products."

Regarding the new products launched atthe fair, the manager from Everris does not hide the fact that the feedback wasrather lukewarm: "It is difficult to present nutritionalproducts if that's not the spirit of the event."

"Even if this is not a fair created for those in need of fertilizers, ourjudgement is positive nonetheless, as it is still a meeting point for thecompanies producing special fertilizers. Despite being only a national event, the presence of operatorsfrom the Middle East and the Maghreb was very interesting."

Everris aims at optimizing the growth of plants and turf. Thanks to its brands- Sierrablen®, Greenmaster®, Sierraform®GT, Greenmaster® e Osmocote® - it isone of the leaders in the nursery garden, fruit and vegetable andlandscape sectors.

Contacts:
Everris Italia s.r.l.
Via Monterumici, 8
Treviso - Italia
Tel.: (+39) 422 269315
Email: info.italia@everris.com
Web: www.everris.it