The German discounter Marken-Discount accept its welfare responsibility by means of offering an honest assortment: with the initiative 'Ein Herz fuer Erzeuger (a heart for producers) Netto have supported German growers and producers from the middle class since 2008. All articles of its own brand are sold with an additional charge of 10 cents. In book year 2012 the company, together with its clients, was able to pay in total an amount of Euro 3,699,327,38 to German agrarians, as announced on the German website Gabot.de.
The additional charge has been paid 100% to the producing companies. That this is really happening is regularly being checked and confirmed by independent lawyers. The 'a heart for producers' assortment includes a lot of food from German production, amongst which fruit and vegetables, dairy products, meat products and eggs. The initiative has been very positively received by the participating producers and clients. "With this honest brand assortment Netto Marken-Discount have supported the national agriculture for more than five years. In this way the middle class and family companies from our own country are long well supported," as per Christina Stylianou, spokesperson of the company.
The additional charge has been paid 100% to the producing companies. That this is really happening is regularly being checked and confirmed by independent lawyers. The 'a heart for producers' assortment includes a lot of food from German production, amongst which fruit and vegetables, dairy products, meat products and eggs. The initiative has been very positively received by the participating producers and clients. "With this honest brand assortment Netto Marken-Discount have supported the national agriculture for more than five years. In this way the middle class and family companies from our own country are long well supported," as per Christina Stylianou, spokesperson of the company.