Frieda’s specialty lemon bags named PMA Impact Award Finalist
The PMA Impact Award recognizes trendsetters that create and deliver bold new concepts for produce and floral packaging. Points are awarded for excellence in marketing, sustainability, consumer convenience, food safety, and supply chain efficiency/functionality.
“It is an honor to be among the PMA Impact Award finalists,” said Karen Caplan, Frieda’s President and CEO. “As these bags were designed with valuable input from our retail partners, being in the running for this year’s award is a testament to the spirit of collaboration.”
Frieda’s Specialty Lemon Bags were introduced in Spring 2013. They truly stand out in the produce department with a bright yellow, green and purple color palette, attractive graphics, and a large clear panel that showcases the fruit inside. The flat-bottom design keeps the bags upright for easy and eye-catching merchandising on citrus tables. These consumer-friendly bags also have convenient handles and feature how-to instructions and recipe recommendations right on the label.
The winner will be announced on Friday, October 18, during the Friday Brunch General Session at the PMA Fresh Summit in New Orleans.
Frieda’s will exhibit at the PMA Fresh Summit, booth 3039.
For more information:
Oakley Boren
Frieda’s, Inc.
Tel: +1 714-733-7660
Email: oakley.boren@friedas.com
www.friedas.com