Russia: Consumption of juices and nectars on the rise

Annual production of juice products in Russia is increasing. Imported fruit concentrates are primarily used, which means that virtually all Russian production (up to 85%) deals in packaging activities. This is due to the climatic conditions, along with the lack of sufficient investments in the domestic horticultural industry and local processing.

According to global and domestic market research, performed by Global Reach Consulting (GRC), Russian domestic production of juices and nectars increased by almost 4% in 2012, compared to 2011. Fruit and vegetable juices showed the greatest growth, as domestic production of juices for children, decreased by 9%.

The 4 largest manufacturers, owned by two foreign companies (PepsiCo and Coca-Cola), dominate the Russian market for juices and nectars.

The recent trend of a healthy lifestyle favorably influenced the increase in consumption of fruit and vegetable juices and nectars, becoming part of a proper diet. According to data for 2012, a Russian consumes an average of 21 liters of juice products per year, which is 5% higher than in the previous period. Comparing juice consumption in developed countries, where one person consumes 30-40 liters of juices and nectars per year, Russia is still quite far behind.

Source: marketing.rbc.ru