At the moment, the first Bacon avocados of the season are being harvested in Spain for export to Eastern Europe, Germany and Russia, and the first Hass from Chile have also entered the market, sharing the shelves with the final batches of Hass from Peru, South Africa and Kenya.
"It is an unstable point of the campaign in which the origin of the produce changes constantly, and this transition causes the low prices of the old fruit to clash with the high prices of the new one," explains Sigfrido Molina, Manager of Sigfrido S.L.U.
As for the fruit's quality, Sigfrido Molina points out that the year-end so far has been bad for Peruvian fruit, as it is arriving excessively overripe due to its high oil content; however, the Chilean produce does not contain the necessary dry matter or oil. "In early November, we will start with Spanish Hass avocados, which are expected to reach much larger calibres. The Spanish Hass is the most appreciated by the European markets for its quality and flavour, as it is matured in the tree. In the case of France, it reaches its destination three days after being harvested and processed, instead of the four weeks that it takes from Peru or Chile."
Based in La AxarquÃa, in the coast of Malaga, Sigfrido S.L. was founded in May this year with the goal of taking a share of the domestic and export markets with subtropical products, such as avocados and mangoes; aromatic herbs, like parsley, mint, cilantro, rosemary, dill, thyme, etc., and vegetables in general, commercialised under its new brand SIGFRIDO.
"The herbs are cut and processed directly in the plantations. They are washed and then packaged in flowpack with our own machines. We also use flowpack with mangoes and avocados," explains Christine Blondet, of the Exports and Marketing Department.
"We believe that the combination of these exclusive products in our range represents an interesting project to be developed and we think that it will be a good year to start achieving some results. At the moment we are interested in every market and we wish to discover them little by little," he affirmed.
"We now want to promote ourselves in the sector, which is why we are advertising the company in magazines and other forms of media. The boxes we use to pack the fruit include a poster with our brand's colours. But without a doubt, Fruit Attraction is our great promotional project, where we hope the colour green of our herbs and avocados will attract the visitors' attention."
For more information:
Christine Blondet
Sigfrido, S.L.
T: +34 951 919 944
M: +34 645 092 332
sigfrido@sigfridofruit.com
c.blondet@sigfridofruit.com
www.sigfridofruit.com