The DestapaBanana concept sweeps Buenos Aires

The event that took place last August in the Avenida de Mayo 600 in Buenos Aires, Argentina, was overwhelming.

Queues of over 70 people formed continuously during the seven hours that the event to see how the DestapaBanana worked and to try the thousand flavours bananas lasted.

Over 600 people tried the stuffed Bananas and some 300-400 people wanted to buy the DestapaBanana during the event.

The DestapaBanana is a sales success and since it's opening new markets it's necessary to develop promotions explaining how to use it and demonstrate how it works.

It will be marketed starting the 19/20 of September in the distribution channels of wholesalers and retailers of Tropical Argentina.

Some of the outlets were it will be sold are, the Buenos Aires Argentina Central Market and the wholesale market February 3 where training activities were held so that the Bananas wholesalers could instruct their customers and thus build a strong network of distributors and outlets throughout the country.

The retailers, Jumbo Trtuguitas. Unicenter. Acoyte and Lomas de Zamora from the CENCOSUD group will also be selling the DestapaBanana.