During Asia Fruit Logistica 2013 I visited various stall holders and encountered various striking products and packaging. The packaging is becoming increasingly important in convincing the consumer to buy it when they see it. What stood out was that there were a lot of new consumer packagings for kids' fruit juice, puree and cut fruit. Ease is central. There were also a lot of mini vegetables at the fair.
Tomatoes, packaged in wood, fruit and carton at the French company Le Jardin de Rabelais.
Apple Snappz from the New Zealand company of the same name are now also available in fives in a sharing pack. A healthy treat.
More for the kids: Fruit is no longer boring. Fruit by Wow Every Now was developed by the Portuguese Teresa Nunes and is marketed under this colourful brand
Dried fruit is marketed under Crisps by Sun Moon
Special packaging
Snack cucumbers
A brand new blueberry packaging at North Bay Produce
Intense tomatoes in a plastic packaging with product information
Vacuum packed corn on the cob and red beetroot
Nature Seal is specialised in the shelf life of fresh products. Nowadays it can be extended to up to 2 days. These products still looked very fresh after a few days at the fair thanks to the Nature Seal treatment.