around 15% turnover growth forecasted

Germany: Food freshly with positive business development

The German company Food freshly is continuing to grow. Growing international demand within the realms of sanitization and preservation of freshly cut fruit and vegetables have allowed the company to further increase its turnover. This specifically applies to hygiene products such as Fruit Cleaner Antiox (FCA), FOG and UNI, which enhance the preservation of fruit and vegetables by effectively destroying germs and bacteria. Due to the great demand and positive turnover development on the international market, Food freshly is expected to raise its turnover in product sales and in services by 15 per cent in 2013.

"We now deliver our products and know-how to 23 countries worldwide", as Food freshly Managing Director and patent holder Sukhdev Singh is happy to report. The successful company from Bielefeld wishes to make its distributors become its partners of the future: the planned sales model is based on local partners that adopt the customer support and sales on-site.

We are currently negotiating with our distributors to win them for the new model, because we want to be able to offer a more intense on-site service and competent know-how within the scope of our overall concept 3 PPP (Presantizing, Process Water, Preservation) on a global scale" as Sukhdev Singh explains, and adds: "During Phase I we plan to develop a distribution centre in every country, in order - in light of rising export volumes – to produce Food freshly products in accordance with our European patent on-site during Phase II."

Our medium-term objective is to implement this concept in all G-20 countries, "whereby we bring our technical know-how, a successful business model and financial means to the target markets", as Singh continues. "The partners know the local market, so that intense support of the local processing companies is secured."

Food freshly is currently negotiating regarding new subsidiaries in Chile, Dubai, India and the Philippines to transport the umbrella brand Food freshly and its technology on a global scale.

For more information:
Sukhdev Singh
Food Freshly AFC GmbH
Tel: ++49 5206 9152 50
Fax: ++49 5206 9152 92
E-mail: info@food-freshly.de
www.food-freshly.de

Publication date: Fri 27 Sep 2013