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Spain: Cultivar to distribute Primaflor's products in Madrid

As of this month, Cultivar will be in charge of the distribution of Primaflor's entire product range at Madrid's wholesaler market.

Cultivar will distribute the wide range of ready-to use vegetables that have been sold by Primaflor for several years. Both Primaflor and Cultivar have been historically prominent as companies devoted to offering the best service as well as quality, innovative products. They are two pioneering firms in the introduction of new products and varieties in the market and in the constant search for customer satisfaction.

This change is taking place with the goal of gaining efficiency and quality of service, expanding the products' distribution and boosting sales volumes.

Important marketing actions are being organised to ensure the success of the project, such as tastings and promotions that will publicise the wide range of products and their quality. Primaflor and Cultivar will offer their biggest clients the possibility to organise various marketing campaigns: price discounts, 2x1 promotions, product tastings, new formats, etc. Large clients will also be offered the possibility to install free display fridges, making it possible to present the product in a more attractive way while maintaining its quality and freshness for longer.

More information:

T: +34 932618700

Tel.: +34 950464011
Fax: +34 950464118

Publication date:

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