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Proexport and Hortyfruta behind promotional campaign in the UK

The campaign focused on European consumers "Vegetables from Europe: We Care, You Enjoy", organised by the Spanish organisations Proexport and Hortyfruta, prepares intense promotional activities in the United Kingdom for the coming months to raise awareness in Britain about the benefits of consuming quality vegetables produced under strict European regulations.

To this end, the promoters of "We Care, You Enjoy" will have assistance from the celebrity nutritionist Fiona Hunter, who will act as public image of the campaign in the UK. "Having Fiona to assist us in our campaign will provide credibility and increase the impact of the message we wish to convey to British consumers. We have placed great hopes in her," assures the president of Proexport, Juan Marín Bravo.

Informative leaflets, a specific blog in which Fiona addresses consumers and insists on the importance of eating vegetables and the participation in gastronomic and consumption fairs in the UK are some of the activities sponsored by the initiative "Vegetables from Europe: We Care, You Enjoy" over the next few months.

Fiona Hunter

Fiona Hunter is a highly respected nutritionist in the UK, who collaborates regularly with the media to inform about the importance of a good nutrition. Her works have appeared in national newspapers, such as the Daily Telegraph, The Times and the Daily Mail, and magazines, including the BBC Good Food, Prima and Essentials.

6,000 surgeries and health centres

During the month of September, 300,000 leaflets have started being handed out at 6,000 British surgeries and health centres. These include advice from Fiona, nutritional information, recipe advice and information about the campaign.

In the words of Fiona Hunter, "the handing out of leaflets is a very exciting step for the campaign "Vegetables from Europe: We Care, You Enjoy", as they will allow us to reach around 38 million readers, counting both patients and visitors, aware and receptive on issues regarding healthy eating. This way, we can educate and inform consumers about the benefits in consuming fresh produce and demonstrate the efforts made by European growers to produce them in a safe manner."

The campaign

"Vegetables from Europe: We Care, You Enjoy" is a campaign promoted nationwide in the United Kingdom, Germany and Austria to inform consumers about the importance of eating fresh vegetables from Europe, as well as about their high quality due to Europe's strict regulations.

The initiative is being supported by the European Union and the Spanish Government and promoted by the organisations Hortyfruta (Interprofessional Organisation of Fruits and Vegetables from Andalusia) and Proexport (Association of Producers and Exporters of Fruits and Vegetables from the Region of Murcia).

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