- Crop Farm Manager Sharjah
- Commercial Manager Soft Fruits
- Senior Commercial Manager
- Assistant Nursery Manager - Tasmania, Australia
- Tissue Culture Lab / Operations Manager - Victoria, Australia
- Irrigation Manager - Tasmania or Victoria
- Chief Executive Officer Hortifrut IG Berries
- Head of Operations - Dubai, United Arab Emirates
- Greenhouse grower / production manager - Brazil
- Experienced International Trade Specialist
Top 5 -yesterday
- Freight rates will drop by 20-30% in the second half of the year
- T&G takes big step towards low carbon future with Sustainability-Linked Loan
- 2022 NZ kiwifruit harvest complete
- Proposed EU pesticide cuts could threaten potato growing in Ireland
- Maersk: No abatement in surging costs of shipping goods
Top 5 -last week
Top 5 -last month
- How a safari camp in the heart of Kenya’s Masai Mara is harvesting 200kg monthly
- A very crowded European avocado market
- "We have lost 80% of our stone fruit production this year"
- "The soil of Zimbabwe seems to be magical for blueberries”
- San Miguel sells fresh fruit operations in Peru and South Africa to Citri&Co
Sweet Georgia Peaches close successful season
“One of the biggest challenges in a wet summer is consistency and we managed to have not only excellent consistency but excellent quality from start to finish,” said Will McGehee of the Georgia Peach Council. Although a final tally is still being determined, McGehee added, “from our standpoint as growers, 2013 will wind up being a great year.”
For retailers, a “Georgia in July” marketing kit available for use by strategic partners in target markets throughout the Southeast, Northeast and Midwest also proved successful. The kit included point of sale merchandising display bins highlighting freestone peaches, Georgia Peaches farm market bags, recipes and nutritional information. Retailers were also encouraged to share the Sweet Georgia Peaches Facebook application with consumers. The app allows consumers to send a ‘virtual’ Georgia Peach to sweeten someone’s day. The app can be accessed by logging onto www.facebook.com/SweetGeorgiaPeaches.
Social media continued to play an important role in this year’s campaign. In addition to regular Facebook and Twitter posts throughout the season, the council created a YouTube channel to tell the story of Georgia Peach farmers, many of whom are fourth and/or fifth generation farmers. A series of videos have been posted online to highlight farmers, explain why Georgia Peaches taste so sweet, and provide consumers advice on how to pick the perfect peach.
“All in all, we believe that our marketing and public relations efforts, combined with the sweet and delicious flavor and reputations of Georgia Peaches have led to an extremely successful 2013 season.”
For more information:
At The Table PR
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-06-29 The 7th International Berry Congress of Huelva finished after an interesting program of conferences
- 2022-06-29 International seed houses open their doors in Murcia to showcase their new melon and watermelon proposals
- 2022-06-29 Group of Gisborne growers is providing satellite orchards for Hawke's Bay-based Rockit Global
- 2022-06-29 South Tyrol: Pesticide ban affects Italy’s famed apple region
- 2022-06-29 Peruvian "blue gold" gains access to Israel market
- 2022-06-29 The overall price of bayberries has risen this year
- 2022-06-29 Wimbledon organizers: Price of strawberries & cream proves event is not elitist
- 2022-06-29 Raspberry season has started in Ukraine
- 2022-06-29 Himachal apple growers claim over 30% of crop damaged due to weather
- 2022-06-29 "Jumilla's pear production has fallen by 40-50% because of the spring rains, but we expect good prices this year"
- 2022-06-29 "The new blackberry varieties that are coming allow us to look to the future with optimism"
- 2022-06-29 "Even entrepreneurs from Argentina are investing in land in Cantabria to cultivate blueberries"
- 2022-06-29 "We'll produce blueberries so early and with such good yields that imports from the southern hemisphere could decrease drastically"
- 2022-06-28 Florida Dpt of Agriculture and Consumer Services announces presence of Oriental fruit flies
- 2022-06-28 Scientists send out wasps to save Willamette Valley fruits
- 2022-06-28 First cherries in British Columbia being harvested
- 2022-06-28 JAZZ™ apple heroic “DC League of Super-Pets”-branded snacks to fans
- 2022-06-28 Peru's blueberry campaign begins with expectations to increase shipments to Malaysia and India
- 2022-06-28 Cieza farmers will export a new red meat apricot to Europe this year
- 2022-06-28 Chilean fresh fruit exports up until May increased