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Sweet Georgia Peaches close successful season

Georgia Peach season may be over, but this year’s harvest could be one for the record books. Despite above average rainfall throughout July, the Georgia Peach Council considers the season a success. The majority of Council member farmers picked and shipped 90 percent of full-crop estimates.

“One of the biggest challenges in a wet summer is consistency and we managed to have not only excellent consistency but excellent quality from start to finish,” said Will McGehee of the Georgia Peach Council. Although a final tally is still being determined, McGehee added, “from our standpoint as growers, 2013 will wind up being a great year.”

For retailers, a “Georgia in July” marketing kit available for use by strategic partners in target markets throughout the Southeast, Northeast and Midwest also proved successful. The kit included point of sale merchandising display bins highlighting freestone peaches, Georgia Peaches farm market bags, recipes and nutritional information. Retailers were also encouraged to share the Sweet Georgia Peaches Facebook application with consumers. The app allows consumers to send a ‘virtual’ Georgia Peach to sweeten someone’s day. The app can be accessed by logging onto

Social media continued to play an important role in this year’s campaign. In addition to regular Facebook and Twitter posts throughout the season, the council created a YouTube channel to tell the story of Georgia Peach farmers, many of whom are fourth and/or fifth generation farmers. A series of videos have been posted online to highlight farmers, explain why Georgia Peaches taste so sweet, and provide consumers advice on how to pick the perfect peach.

“All in all, we believe that our marketing and public relations efforts, combined with the sweet and delicious flavor and reputations of Georgia Peaches have led to an extremely successful 2013 season.”

For more information:
Candace Rotolo
At The Table PR

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