This fruit, considered an ethnic product, is popular mainly within Asian communities. In 2010, when the company started, tests were conducted with the US market and a total of 101,250 kilos were sold; around 45,000 boxes; the following year, this figure more than doubled, reaching 110,000 boxes. The firm currently owns 60 hectares cultivated in stages and expects to increase this acreage by another 25 to 30 hectares.
For this year, the company expects the US market to absorb a minimum of 100,000 boxes, while Canada has placed an order for 25,000 boxes. As for the European market, the firm's Commercial Manager, Mr Angeli, explains that tests were carried out in 2011 with the Dutch importer Nature's Pride, although they did not prosper due to a lack of certifications and efficient logistics connections.
"Luckily, this year we were fortunate to be able to share a stand at Fruit Logistica thanks to the support from FIDE Honduras and the European program All Invest, which allowed us to meet many new contacts in Germany, the Netherlands, the UK and France. In September, we will be audited for the GlobalGAP certification and we are planning a 14 week sales campaign in Europe, between September and December, during which we expect to sell around 25,000 boxes."
"We wish to be recognised as a company that exports rambutans in excellent conditions, but we also aim to continue providing importers with the opportunity to exploit their own brands. In total, we plan we ship around 25,000 boxes under our own brand and observe how the market behaves."