Gigante Verde Fresh offers all its fresh products with packaging
One of the best-selling products at the moment, according to Giménez, is the Dutch cucumber, as well as the "tricolour" pepper pack (green, red and yellow), well-demanded in countries like Germany and the Netherlands. "We have the licence to sell the product all over Europe, as we thought it would only sell abroad; however, despite being a relatively new product in Spain, we have been surprised to see it is being a hit in sales," he says.
Tricolour Pepper Pack from Gigante Verde Fresh
One of the keys for the success of the Tricolour pack, according to Giménez, is the value added of the product's uniformity. "Customers want all three peppers to have the same size. Normally green and red peppers are more or less similar in size, but that is not the case with yellow peppers, which are harder to find. Other times you find packs in which sizes greatly differ. We offer uniformity with 600 gram packs with three peppers each weighting around 200 grams."
Range of vegetables for microwave
Thanks to the wide range of varieties for each product, "the goal is to sell every product all year long. For example, in the winter we have lettuce from Murcia's coast, while in the summer the product comes from the higher mountainous areas of Granada, as the plants cannot stand high temperatures."