Yuriy Sologub, Marketing and Logistics Director
"An example of our 'easy lettuce' is Salanova with many possibilities. This concept attracts people with little time to cook who still want to eat healthily. In 2006 Salanova was named the best innovation of the year during Fruit Logistica. Salanova is well known among European consumers and is becoming more and more popular in the rest of the world. We are introducing the consumer to 'Love my Salad', the social salad network, through Facebook and Twitter, which is increasing the consumption considerably. What is striking is that the sales of lettuce in the supermarkets has almost doubled since 2010!"
Rijk Zwaan believes it is very important to keep up a good relationship with all the links in the chain. "We collaborate with the big retailers in the Ukraine, such as the Fozzy Group. By way of posters in supermarkets we are familiarising the consumer with all the possibilities of our products."