- Head of Sales
- Sales Manager - Germany
- Key Account / Sales manager Fruit - DACH
- Associate Director International Procurement: Produce - Berlin
- International Procurement Manager - Berlin
- Sales specialist Vertical Farming North America / Europe
- Key Account Manager | Fresh Produce | Hamburg
- International Business Developer Indoor Farming
- Sales & Product Development Coordinator - Thornlands (QLD) Australia
- Sales Person
Top 5 -yesterday
Top 5 -last week
Top 5 -last month
US (WA): CMI rolls out new promotion for Ambrosia™ apples
"We're very focused on getting the Ambrosia™ program in high step right now," said Bob Mast, vice president of marketing for CMI. Now in their seventh year of marketing the apple, they decided to introduce something new to make the variety stand out.
"This year we've introduced tote bags that are included in the Ambrosia™ shipper," explained Mast. "They're nice because not only do they provide a convenient way for customers to bag up their fruit, but they have the PLU identification on the handle to ensure that the apples are rung up properly.” The bags also contain a QR code that consumers can scan with their smartphones to see videos of growers talking about the Ambrosia™ apple. Those videos include information on the origins of the Ambrosia™, which come from a chance seedling found in a Canadian orchard.
"The origin of the apple is a mystery," said Mast. "We don't exactly know the parentage. Mother Nature, through pollination actually created a new variety. We refer to it as a kind of mystery apple."
Part of the Ambrosia™ story is also about how CMI and McDougall & Son’s (CMI’s largest growing entity and one of their founding Owners) is able to carefully manage the quality of the apples thanks to their exclusive North American license of the variety. Because they control who can grow the apple, CMI & McDougall & Son’s can keep tabs on production to ensure a consistently high level of quality.
"There are over 700 acres of Ambrosia™ in the Pacific Northwest, and that's held in the hands of less than 20 growers," said Mast. "So you can have some really tight controls and high standards when you have that." It's through those strict measures that they're able to maintain the Ambrosia's™ sweet taste on a consistent basis. And that's important because the taste, along with the unique coloring, is the apple's main draw.
"It has a nice honey flavor and the color really makes it stand out," said Mast. "Consumers are really starting to rally around it, and we're getting a lot of repeat purchases and requests for the variety during the off-season."
The Ambrosia's™window of availability began in September and should continue through March and possibly into April. Harvesting for their other varieties is almost finished, and pickers are racing to get the last of the fruit off the trees before temperatures dip and snow hits the orchards. With limited labor shortage problems thanks in part to the H-2A temporary agricultural labor program, Mast said that they expect another year of plentiful fruit; which is part of a trend they hope will continue.
"As production continues to ramp up over the next few years," he said, "we'll probably eclipse the 750,000 carton mark on Ambrosia™ Apples."
For more information:
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-01-17 South Africa: Industry set for a promising pome fruit 2022 harvest
- 2022-01-17 South Africa's Hex River grapes set to excel in South East Asia this season
- 2022-01-17 Tari's campaign to expand grape farming seems unsuccessful
- 2022-01-17 Florida strawberries seeing extremely strong demand
- 2022-01-17 China: Exports of Korean grapes and strawberries to Hong Kong increase
- 2022-01-17 Shelf life extension tech firm receives new USDA funding
- 2022-01-17 Technology supports New Zealand cherry pickers to work 'smarter'
- 2022-01-17 Moldovan apple exports still high in January
- 2022-01-17 Total shipments from start of the season until January 9 reached 56,268 tons
- 2022-01-17 Limvalnera strawberries are nickel and histamine-free
- 2022-01-17 New book shows grapes a top food for immunity and brain health
- 2022-01-17 Brazilian fruit industry breaks record, reaching more than 1 billion dollars in exports
- 2022-01-17 Good year for UK Bramley producers
- 2022-01-14 More winter strawberries harvested in Italy
- 2022-01-14 Chilean fresh fruit exports have increased by almost 8% over the previous season
- 2022-01-14 UK: Aldi and Somerset farm collaboration offers winter strawberries year-round
- 2022-01-14 PolyNatural is moving to US to be close with clients from the apple and pear organic market
- 2022-01-14 “Melon cultivation modernization not making up for increasing costs”
- 2022-01-14 "The pandemic has made us realize that we are capable of reinventing ourselves and has made us all much more professional"
- 2022-01-14 Peruvian frozen strawberry exports increased by 50% in 2021