Given this scenario, one of the solutions that first come to mind is the ability to diversify commercially and strengthen efforts to maintain competitiveness. ProChile's deputy international director, Carlos Honorato, points out that the figures behind this decline must be analysed carefully. "While exports have registered a decline, the price of copper is having a very clear influence. Mining is the sector experiencing the sharpest falls, next to the cellulose industry," he explains. According to them, exporters should look where to target their efforts, especially considering this is a year when "the recession is proving how competitive trading has become."
Honorato details that ProChile is strengthening its measures and working hard with both public and private institutions to monitor the activities in Central and Eastern Europe and continue generating competitiveness in the sector. "We are looking for opportunities to diversify, but maintaining also our promotion activities in those markets which have been affected by the recession; the idea is to show that Chile is a trustworthy provider which is willing to stay in any competitive market," he added.
In fact, the organization is already working on the 2013 schedule of activities, focusing on those places where exporters call for the opening of new markets.