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China

Mecypro: prolonging the preservation of fruits and vegetables

"Mecypro is a revolutionary physiologic preservation agent for fruits, vegetables, flowers and other plants. It is mainly used for plants that are sensitive to ethylene. It can prolong the shelf life and the storage time of fruits, vegetables and other plants with a respiratory climacteric stage and has a similar demonstrated effect on the preservation of fruits without a respiratory climacteric stage," says Mr. Zhang Peng from Huijinzheng Organic Science and Development in Beijing.


Mr. Zhang Peng from Mecypro

A wide range of applications
"The application range of this kind of products is vast. It can be used with fruits such as apples, avocados, kiwis, pears, peaches, plums, persimmon, mangoes, custard apples, dragon fruit, bananas and others. It can also be used with vegetables, such as tomatoes, cucumbers, cauliflower, broccoli, celery, greens, lettuce, coriander and others. At the same time it is also suitable for flowers: clove pink, tulips, Chinese rose, African chrysanthemum, lilies, Baby's Breath, violets, butterfly orchids, cacti and others."

A globally commercialised ethylene suppressor with high efficacy
"The active component of Mecypro is 1-MCP. Its a revolutionary, highly effective ethylene suppressor. It is very similar to the structure of the ethylene hormone that natural occurs in plants. It is the most efficacious globally commercialised ethylene suppressor to date. Mecypro can help farmers, cold storage enterprises, logistics, delivery, wholesale markets and retail enterprises to maintain the quality of fresh products and improve the management efficiency through a reduction of losses."



Popular both inside and outside China
"At present, the sales market of my company is concentrated in the fruit production regions of cities in every province, including, Shaanxi, Shanxi, Gansu, Shandong, Liaoning, Sichuan, Guizhou and other regions. We are putting our effort in to promote the application of the product to more crops and fields. On the international market, we mainly aim at the tropical fruits of Southeast Asia, the vegetables and fruits of central Asia, the fruit of the Americas, the fruits and flowers of Africa and the fruits, vegetables and flowers of Europe."

Steady increase of sales
"Mecypro products have several merits, such as a stable use, highly effective components, a low concentration but a long lasting effect and an easy way of application. These products get the wide approval of the customers and good evaluations in a vast market. In the past two years the market for preservation products has remained in a state of depression and still, Mecypro's products have steadily been on the rise."
 



Unique competitive qualities
"When we look at similar contemporary products, the American Rohm and Haas company has its own group of faithful clients. But their price is a lot higher than other products. That is why their sales have gradually been going down in the past few years. Our other main competitors are mostly Chinese, but all together, very few qualified and correct products compete with ours." 

"A professional analysis has shown that of the market for similar Chinese products with 1-MCP is currently in its beginning phase. There are few products and there is no obvious pattern. But the gaps are large on a market that has an estimated global value of 20 billion USD. The preservation technology that is covered by our products can realise good services for the international production regions of fruits, vegetables and flowers and the logistics industry. The position of the clients is clear and the market foundation is favourable."

Zhang Peng (Sales Manager)
Beijing Huijinzheng Organic Science and Technology Co., Ltd.
www.plmbio.com
Telephone: +86 133 6655 3515 / +86 10 8261 3785
Email: 82268015@qq.com
 

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