California Prunes win at Polish PR Oscars
The awards final, dubbed the Polish PR industry’s equivalent of the Oscars, took place in Warsaw on Friday 2nd December and saw California Prunes’ ‘Friend from California’ campaign beat their competitors to win the highest award in the Food Sector category. In addition, the campaign was ranked as one of the three best projects within the Effectiveness category.
Commenting on the Board’s achievement, Esther Ritson-Elliott, European Marketing Director for the California Prune Board said, “We are thrilled to win this prestigious award especially given the fact that we were pitched against a number of iconic brands who have an established track record of marketing in Poland, whereas California Prunes has only been actively marketing its prunes in this country for two years. PR plays a pivotal role in our overall marketing strategy which makes this success all the more poignant and of course credit must be given to our fantastic partners – People PR – whose passion, dedication and outstanding creativity has now been publicly acknowledged within the PR industry.”
Lisa Allen
Blueberry Communications
Tel: 01227 700175
Mob: 07530 060800
lisa.allen@blueberrycommunications.co.uk