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Fresh produce industry reflects on the impact of Tour de Fresh

In less than one week, Tour de Fresh, presented by The California Giant Foundation, will commence and riders will embark on the four-day excursion in an effort to support Salad Bars to Schools and place at least 50 salad bars in schools around the country. While the four-day ride provides entertainment to a multitude of cycling enthusiasts, the heart of the ride lies in bringing more access to fresh fruits and vegetables to the next generation.
Cindy Jewell, United Fresh chairwoman and vice president of marketing for California Giant Berry Farms, has been dedicated to helping kids get fresh food for the vast majority of her life. Born out of these passionate roots, the Tour de Fresh is now in its fifth year of providing a vehicle for generous individuals to get involved in bringing salad bars to schools.
“One of the reasons I am passionate about this cause is because of the kids in my life and how thankful I am for their good health every day. When my kids were little, I donated to charities that benefited kids on their behalf all the time,” said Cindy Jewell. “Giving back should be personal and working in the fresh produce industry, we have a unique opportunity to give back to a cause that we all care about dearly – and we each have kids in our lives that we would love to see impacted by this event. Whether it’s our own kids, relatives, or even kids in the neighborhood, if each of us made a donation on behalf of one or more kids we care about it would have a huge impact on this event and the cause.”

According to the United Fresh Start program, salad bars are an effective school-based strategy to increase students’ fruit and vegetable consumption and empowers them to make a choice to try new things. Creating more access to fresh fruits and vegetables to schools through salad bars is setting the tone for a healthier future – both physically and mentally – as it been proven that when students have the personal choice to choose, the child’s habits are shaped far beyond the lunch line.
“We have absolutely loved being an official sponsor of Tour de Fresh for the past five years. This is an event where some of the top companies in the produce industry come together, in a beautiful part of our country, to ride for a cause that’s so near and dear to all of us,” said Hilary Long, marketing director at Tsamma Juice. “The money raised from each rider provides a salad bar to a school who’s been on a waiting list and will be so grateful. If you stop to think about the long-term impact of Tour de Fresh, we’re providing fresh fruits and vegetables to thousands of students for years to come. That is something for us to all be very proud of...and we have a lot of fun doing it!” 
Since 2014, Tour de Fresh has collectively raised more than $600,000 to provide 184 salad bars to schools across the U.S. To date, the 2018 Tour de Fresh has raised $93,836 and looks to raise another $82,000 to place nearly 50 salad bars to schools.

For more information:
Sarah Bockholt
Tel: +1 (214) 206-3047

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