This year, the Tour de France riders will be treated to bananas from Guadeloupe and Martinique. From the “Grand Départ” in Vendée (July 7th) to the arrival on the Champs-Elysées (July 29th), la Banane Française will be both official supplier as well as sponsor of the Team Ranking of the Tour de France 2018. This year marks the 105th anniversary of the world's biggest cycling competition.
From left to right: Christian Prudhomme (director of Tour de France), Audrey Ktourza (marketing manager), Philippe Ruelle (general manager of la Banane Française), Géraldine Mbarga Mboa (public relations manager) and Yann Le Moenner (general manager of A.S.O.)
Photo credit: A.S.O.
Grown under the sun of the West Indies by 600 independent producers respectful of the principles of agro-ecology and the most rigorous social norms, the bananas from Guadeloupe & Martinique are the only French bananas. Therefore, event director Christian Prudhomme is already delighted with the circumstantial partnership: "I am proud to welcome a partner who is also concerned with family values and good farming practices on the Tour. And a tasty one too, for that matter!"
The French banana is grown on family farms in Guadeloupe and Martinique, by 600 independent producers who sell 270 000 tons of bananas every year. After 20 years of exemplary agricultural practices such as: crop rotation and fallow land to preserve the soil, biological control of banana pests, and crop covering to promote biodiversity, producers have increased their efforts and innovations to minimise the impact on the environment by producing the best bananas.
For more information: www.bananeguadeloupemartinique.com