Launching premium variety of apples

IG International joins hands with Mr Apple

Leading fresh fruit importer IG International has entered into an association with Mr Apple, a major global apple exporter from New Zealand, to launch DIVA, a premium variety of apples into the Indian subcontinent.

Deliciously sweet and crunchy, the DIVA apple variant is naturally bright red in colour and high in flavour. DIVA apples are only available for a limited season, from April to August. One of the best apples cultivated in New Zealand, the DIVA variant is handled with great care and picked from the orchards at the right moment, so that its pure taste, crispness and aroma are passed on to the customers.

Commenting on the launch, Mr. Tarun Arora, Director – IG International Pvt. Ltd, said, “Apples are highly sought-after in India for their abundant health benefits and juicy and crunchy wonders. The introduction of premium and fresh DIVA apples will help us meet the growing demand of exotic fruits in India, and at the same time resonates well with the Indian consumers who have developed distinct tastes and preferences for fruits. We are happy to include one more variety of exotic apples on our list through our association with Mr Apple.”

Commenting on the Diva Brand, Mr. Ben McLeod, Retail Sales Manager at Mr Apple said, “The best thing about DIVA apples is that they are grown on orchards that have access to cool ocean breezes, high-quality soil and an abundance of summer sunshine hours; all of this complements the freshness of the dishes they are added into! We are extremely confident that this sweeter-tasting apple is sure to win the hearts of many in the Indian market. Along with IG’s vast distribution network and leadership position, we are looking forward to taking off this association to greater heights.”

Mr. Ralph Hays, Consul General & Trade Commissioner, Mumbai, said, “New Zealand is renowned for its superior apple production. Its temperate climate combined with significant investment in agri-technology has enabled New Zealand apple growers to become the most efficient in the world. Our stringent food safety and bio security measures have earned it a global reputation as a trusted supplier of quality ingredients to many of the world’s major food supply companies, such as IG International.”

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