Around 700 tons of potatoes will be packaged in the 2 and 5 kilogram packages. The packages will feature the logos of the Da Lat brand (the provincial brand for produce and products made in Da Lat), and will be designed in ways that make it difficult to imitate. This will help customers tell the difference between the real and the fake.
Traders often import cheap potatoes from China, cover them with red dust, and sell them as Da Lat potatoes. The latter are four to five times more expensive, as they are of a better quality than the Chinese potatoes.
In an article on http://english.vietnamnet.vn/fms/business/199202/potato-brand-to-fight-chinese-fakes.html, Nguyen Hong Phong, director of Phong Thuy Agriculture Manufacturer and Trade Ltd, is quoted saying that while Da Lat’s potato output is relatively high, its supply can drop off during the rainy season, so some traders import Chinese potatoes and sell them as Da Lat potatoes.
After the programme takes effect, individuals and organisations who package Chinese potatoes as Da Lat potatoes will be disciplined and charged with fraud.