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What will the distributor-supplier relationship be like in the future?

Is the trader versus supplier era coming to an end? Today, more than ever, companies from all sectors of the fruit and vegetable industry are under pressure to offer a faster, more flexible and more stable supply. Given this, the importance of establishing strategic relationships between the different actors is growing.

This is one of the main conclusions of the second part of the trends report "Disruptions in distribution", prepared by the international consulting firm Oliver Wyman and published by FRUIT LOGISTICA, the most international trading platform of the fresh products sector.

The second part of this report focuses on the supply chain and suggests that the confrontation approach, traditionally adopted by some of the main supermarkets, will be abandoned by fruit and vegetable companies in the near future.

In fact, the demand for greater efficiency and transparency in the market will lead to the collaboration between suppliers and customers to achieve common economic objectives, such as:

• Minimising downtimes during the order process
• Exchanging volume forecasts and other information
• Reducing waste and returns

The report indicates that these factors guarantee more freshness, increase consumer satisfaction and ensure a steady supply throughout the year, regardless of the weather. The end result, in short, is greater financial sustainability for the companies pursuing this new approach.
However, they also point out that in order to achieve these objectives, it is also necessary to invest in better tools. The management of key areas, such as logistics and data, must be optimised, the existing resources must be used more efficiently and the organization and coordination must be improved.

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