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Steven Oosterloo-Flevo Berry:
"'Consumers say retailers don't know what they want"
Steven Oosterloo from Flevo Berry, during his presentation at the recent Global Berry Congress in Rotterdam (entitled 'Strawberry-Breeding for the Future'), said that the most important thing that needs to be examined is how to attract more shoppers to the store.
"We need to make sure that customers are increasing their spending. Since more and more people are buying their food online on websites like Peapod and Amazon, it is all about creating a food market experience for those who visit the produce section in the physical stores. This is the only way to make sure that we grab the big spenders, but also encourage current shoppers to buy more," stressed Steven.
There have been a lot of challenges recently for the industry such as climate change, a lack of water and labour issues, which means that, alongside putting taste down as the first priority, it is also important to create new varieties which are stronger, can be grown with fewer chemicals (so they are residue free), but also to help fill the gaps during the season so that production can continue to move towards being year round.
"The most important thing is that we should never make any concessions on flavour. At Flevo Berry, we are continually working hard to develop new varieties which tick all of the boxes for both growers and producers. We have seen a lot of success with the Sonsation and Favori strawberry varieties, which, along with winning awards for flavour, are also strong varieties with strong shelf lives. We have a advanced selection, 08-06-10 which doesn't have a name yet, but we think that now is the perfect time to introduce the variety to the market."
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Other news in this sector:
- 2019-02-22 Cyprus has over 3,000 hectares of fruit trees
- 2019-02-21 Early bloom makes Texas fruit orchards vulnerable to late freeze
- 2019-02-19 Germany remains a very price-sensitive market
- 2019-02-19 Russia: In 2018, the berry market grew by 1.5%
- 2019-02-18 Argentina: Nine trucks of fruit have been rejected by Brazil so far
- 2019-02-18 Why is premium fruit becoming cheaper and cheaper in China?
- 2019-02-14 Brazil rejects seven trucks of Argentine fruit due to carpocapsa
- 2019-02-14 Philippines: Fruit output higher in fourth quarter
- 2019-02-13 Tajikistan temporarily halts import of Chinese fruit
- 2019-02-13 Chinese fruit retail is in the process of expansion into regional markets
- 2019-02-12 Indian fruit growers suffer losses worth tens of millions of rupees
- 2019-02-12 Shenyang airport welcomes first shipment of imported fruit
- 2019-02-12 Japan re-opens imports for Northern Tasmanian fruit
- 2019-02-11 Argentina: The first ship with fruit sails to Russia
- 2019-02-06 Statement on State of the Union trade message
- 2019-02-06 Gaoxiong exports another 13 containers of fruit to China
- 2019-02-05 Washington apples on show at Fruit Logistica
- 2019-02-05 Persimmon export increase
- 2019-02-04 California wrapping up abundant grape season
- 2019-02-04 Turkey: Record export of apples and oranges