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Global food trends and reefer technologies

As the world's population is becoming more interested in leading a healthy lifestyle and disposable incomes increase, people become more conscious of choosing nutritious food. Accordingly, the demand for so-called "superfoods" has skyrocketed.

Euromonitor claims that China now consumes 40% of the world's fruit and vegetables. Growing incomes are fuelling a willingness to pay more for higher quality, healthy foods. The enormous purchasing power of China's middle class in turn is having a significant impact on global food trends, which drives advances in cargo care and reefer technology.

In recent years, negotiations and free trade agreements between countries are allowing more cargo to flow across the globe; a trend that looks set to continue. And to support this, reliable reefer technology will remain essential. reports how UN trade figures show that between 2010 and 2016, China's avocado imports, for example, increased from 1.9 tonnes to 25,000 tonnes. This expanding appetite for superfoods has a significant impact on exports from supplying countries.

Agricultural exports are big business for South American countries. Peru has an agriculture-based economy and produces a wealth of superfoods like avocadoes, pomegranates, and blueberries. The country has had a FTA with the Chinese since 2010 and can export produce like avocados, blueberries, grapes and asparagus.

Thanks to close cooperation between Australian and Chinese governments, Australia is another country that is expanding its fruit exports. A series of new protocols for some stonefruits, cherries, citrus, and table grapes has made exporting these products easier and faster, opening a new market for many growers.

So currently the reefer segment continues to expand. New advances in reefer technology are enabling the carriage of new cargoes on diversified routes. It is this technology that is providing both shippers and shipping lines an opportunity to provide new services and added value to their customers, which in today's market represents a bright spot for the container market.

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