Sister foodservice chains launch season-long California avocado promotion

This year, Sister Foodservice chains Baja Fresh and La Salsa have expanded the timeline for their California avocado promotions — launching mid-April early season promotions that will span the entire California avocado season.

As part of its April 23 – September 2 promotion, Baja Fresh has launched two new dishes — a Chicken Torta sandwich and a Blackened Chicken Salad — at 136 units located in Arizona, California, Idaho, Nevada, Oregon and Washington. The California avocado logo will be featured on menu panels, stanchion signs, window and door clings and free-standing insert coupons. California avocado-themed social media posts and e-newsletters round out the promotion.

The La Salsa menu will feature the chain’s popular Spicy Shrimp Tacos with Roasted Corn and Fresh California Avocado Salsa, as well as Wahoo Tacos with a Jalapeno Avocado Salsa and a Roasted Corn Avocado Salsa. The California avocado logo will be displayed on counter cards, menu panels, register inserts, window clings and free-standing insert coupons in 20 units located in Arizona, California, Nevada and Texas. The chain also will showcase the California avocado menu items on its social media platforms and in its loyalty club member e-newsletter.