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Colorado Fruit and Vegetable Growers Association annual conference:

Fruit and veg producers should be prepared for when a crisis occurs

During the second day of the Colorado Fruit and Vegetable Growers Association annual conference, Diane Mulligan, president of M&C Communications, gave advice to producers regarding crisis management during times when a company might be under the spotlight for a less-than-ideal situation.

What that situation looks like will be different for each company. There are a number of unpredictable things that could tarnish the reputation of a business, but having a plan in place before a crisis hits will help prevent bad scenarios getting worse. When a crisis hits, not everything might be crystal clear, but if a company has outlines in place and trains its employees appropriately, it will save time when the media come knocking.

This includes designating at least two people to be in charge of just the media. Especially when it comes to communication with television journalists, it's important to know what you're going to say.

Another key tool mentioned in the article is social media. Mulligan suggested having one person focusing only on social media. With people on social media, there might be questions or assumptions people are making that will be useful for the person talking with the media to know.

That gives the spokesperson an upper hand when it comes to communicating information. They can be better prepared for questions that might come along because someone posted it online first.

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