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Namibia: Fysal Fresh Produce joins Amta

Last Monday Fysal Fresh Produce chairperson, Tomas Iindji, announced that Fysal Fresh Produce has joined the Agro-Marketing Trade Agency (Amta) as a wholesale agency under a public private partnership. This statement was made during former president Hifikepunye Pohamba's visit to Amta's fresh produce business hub at Ongwediva, Namibia.

Fysal Fresh Produce, one of the biggest fresh produce retail chains in northern Namibia, has been operating at the hub for a month now. The company trades in fruit and vegetables -sourced mainly from South Africa- with about 44% of fresh produce coming from local producers.

Iindji said the company will also play a wholesale agency role at Amta fresh produce business hubs at Rundu in the Kavango East region and Windhoek in the Khomas region. In addition to the supply of fresh produce to the Namibian market, the aim is also to create direct and indirect employment for local people.

Former president Pohamba commended Fysal Fresh Produce and Amta on the partnership and urged Amta to create a conducive marketing environment which will encourage more local producers to make use of the hub. reports how, since its inception, the hub has handled more than 10,072 tonnes of fresh produce, growing from 635 tonnes in 2013-14 to 4,885 tonnes in 2016-17.

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