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India shifts export focus to processed fruits & vegetables

Data compiled by the Agricultural and Processed Food Export Development Authority showed a year-on-year decline in exports of fresh vegetables of over 15% to $581 million during April-December 2017 (from $686 million). Exports of processed vegetables, however, rose 3.9% to $197 million in this period, from $190 million.

It shows how India is gradually shifting its focus from the export of fresh horticulture products to processed ones for better revenues and to beat the stringent import norms set by West Asian and European countries.

Similarly, export of fresh fruits declined 4.3% to $391 million during the first nine months of the current financial year from $408 million a year ago. Shipment of processed fruits and juices rose 8.3% to $460 million during the period from $425 million in the year-ago period.

Business-standard.com quoted Ajay Sahai, director-general and CEO, Federation of Indian Export Organisation as saying: “Many countries have imposed stringent quality norms, which make it difficult for exporters of fresh fruits and vegetables, since most shipments are done by medium-scale traders. In case of processed fruits and vegetables, however, the involvement of the corporate sector brings with it an adherence to quality. Hence, shipping of fresh fruits and vegetables is gradually becoming challenging but exporting their processed variants is easier.”


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