France: Distributors can withstand the pressure exerted by Amazon

French distributors have shown they can withstand the pressure exerted by American giant Amazon thanks to innovation.

Retailers first came under attack when Amazon acquired Whole Foods, thus entering the food distribution sector. Although chains such as Carrefour, Auchan, InterMarché, Leclerc and Casino are well established, retailers had to modify their strategies mainly by developing an omnicanal, i.e. removing the barrier between physical and online sales. 

French distributors are indeed capable of innovation, let's not forget that drives were created there, and the next step is home deliveries all over the domestic territory. Another element is the improvement in product quality, as shown by the success of organic products - price is no longer the only decisive criterion.

In this case, partnerships with the French food production chain, one of the leaders worldwide, are fundamental to reaching a balanced quality-price ratio for the various actors.


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