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Campaign kicks off with smaller fruit

Spain: Galician kiwifruit unable to compete against the Italian

Kiwifruit growers in Galicia have already started harvesting the fruit, whose growth has been affected by the unusual weather conditions of recent months. The lack of rainfall has caused both an advance in the start of the campaign compared to previous years and a reduction of the fruit's sizes.

Some producers already started harvesting in early November, but the bulk of the harvest started last week. This year, the harvest has kicked off about 10 days earlier due to the lack of rainfall and the size of the fruit is somewhat smaller.

The kiwifruit that is usually most appreciated by consumers is that of New Zealand, which is the country where the fruit originally comes from and the cradle of the most popular brand. It is sold in the European markets until November (in New Zealand, it is now spring, so they are already running out of production from the previous harvest), so from now on, European kiwifruit will take its place on the shelves.

Galician kiwifruit has a prominent place on the market, although it faces big competitors, such as Italy (the largest producer in Europe), Greece or Portugal.

The main market for Galician kiwifruit is Galicia and other Spanish regions, since the domestic fruit is unable to compete in terms of price with the Italian, which makes exporting difficult.


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