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Spanish company wants to double its kaki sales to Canada

The company Displafruit, based in the Valencian municipality of Alginet and specialised in the wholesale of fruit and vegetables, aims to double its sales volume to Canada. In order to achieve this, its owner, Vicent Masiá, will hold a series of meetings in Toronto and Montreal in the framework of a visit of a Valencian business delegation led by the president of the regional government and organised by the Chamber of Commerce of Valencia.

Displafruit already exports around 800 tonnes annually to the North American country. According to Masiá, between 30 and 50 containers of kakis are shipped by sea to Canada, with each weighing up to 15 tonnes (up to 750 tonnes in total). In the peak season, planes are also chartered every week to export another 10 tonnes.

In addition to kakis, Displafruit markets products such as Canary bananas, strawberries, yellow plums or peaches and works with other products such as kiwis, pineapples or imported bananas.

In addition to Canada, at the moment it also exports to European countries such as Germany, Italy or France, as well as to others in the east of the continent, where the demand for kaki is on the rise.

However, Masià acknowledges that his obsession is Asia, where the company already sells in Hong Kong, Malaysia and Singapore. The entrepreneur is confident that politicians will manage to eliminate the obstacles that the sector is now facing to export to China, the world's largest producer of kakis, with 3.8 million tonnes per year. The Asian giant consumes its entire production and still needs more, which is why knocking down the current barriers would be, in the opinion of the Valencian entrepreneur, very positive for the sector.

For more information:
Vicente Masiá
T: 34 963673602


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