Side Delights, creator of the microwaveable line of potato bags, "Side Delights Steamables", has announced its latest challenge in its blogger influencer marketing program to create recipes for “Potato Power Bowls” featuring microwave steamed potatoes.
Past challenges included the #MashItOrSmashIt” mashed potato recipe program and the #PotatoSaladRedux” potato salad recipe program.
Based on consumer studies, bowls were one of the hottest food and beverage trends for the year. The newest challenge leverages the growing popularity of “bowls” with #PotatoPowerBowl.
Bloggers were challenged to create recipes for a one-bowl meal with any form of potatoes as the base (mashed, smashed, hash brown, diced, fries, scalloped, etc.), layered with protein, more vegetables and whatever else inspired the blogger.
Some of the blogger’s most creative recipes included the Savory Potato Breakfast Bowl, the classic Twice Baked Potato Bowl, and the Super Bowl friendly Nacho Potato Power Bowl.
“Side Delights Steamables are triple-washed microwaveable in the bag, and ready to eat in 8 minutes – which is exactly the convenience that Millennials and other busy shoppers are seeking,“ noted Kathleen Triou, President and CEO of Fresh Solutions Network.
“This program leverages a popular trend to show food bloggers, home cooks and food influencers one more way to enjoy Side Delights Steamables, and encourages them to share their recipes through social media channels, driving shoppers into the store.”
For more information:
Kathleen Triou
Fresh Solutions Network
Mob: +1 209 627 6800
KTriou@freshsolutionsnet.com